Modern Office

Brand and communication strategies


About Me

Christel Raubenheimer

I'm a strategist and researcher who is passionate about understanding people and translating that into brand, marketing, and communication solutions. With over 14 years of experience AND a Masters degree in communication management with a behavioral economics focus, I have the expertise to assist you in any brand and communication challenge your brand may face. I've worked across numerous industries (financial, retail, telcos, fast food, beauty and fashion) for bluechip companies such as MARS, Unilever, McDonald's, Revlon and MTN, as well as big South African based companies such as Tiger Brands, Standard Bank, Rand Merchant Group and Telkom, meaning NO industry is ever too big, small or complicated for me to investigate.



Image by Dan DeAlmeida

Brand Strategy

Image by Pavan Trikutam

Communication strategy

Researching and Writing


Brand positioning strategy

A brand positioning strategy ensures that your company occupies the RIGHT space in people's minds; one that is different from the competitors AND resonates with the people your company serves.

Communicating your brand's positioning

Communicating your positioning to the right people in the right mediums are of utmost importance if you want to own the right space in people's minds.

Deeper understanding

You might have a specific question or topic that you need more in-depth information on. Whether it is a trend report, competitor analysis or understanding a particular business problem better, I can help you to gain a deeper understanding of the topic at hand.


Christel is my “go-to” whenever I need an extra brain. She is a consummate professional, an authority in the field and an expert at turning even the poorest insights into compelling strategies. 
More importantly than that though, she’s a helluva lot of fun to work work with.
11/10. Would recommend her at the drop of a hat.

Stuart Walsh, Chief Strategy Officer
Grey Advertising

Rates and fees

Every project will have different requirements which will have cost implications. So send me a brief of your needs and challenges and I'll get back to you with a costing.


Contact Me

Have a particular challenge you’re trying to deal with? Contact me today and see what I can do for you.




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